Groupe Renault is a multi-national manufacturer, producing cars, vans and historically, tractors, tanks and autorail vehicles.
In , Renault were the ninth biggest automaker in the world by production volume, and the Renault-Nissan-Mitsubishi-Alliance the fourth-largest automotive group in the world. It worked perfectly, Louis was in charge of the design and production while the other two brothers managed the business. It was sold to a friend of their fathers in In Renault started to manufacture its own engines, as before they had purchased them from De Dion-Bouton.
This was to establish a fleet of taxis and were later used to transport troops during World War One by the French military. By , a percentage of London and Paris taxis had been built by Renault. They were also the best-selling foreign brand in New York during and At the time, however, Renault vehicles were known as luxury items. The smallest Renaults were on sale for F francs.
This was about ten years pay for the average worker. In , they introduced mass-production techniques. Renault ventured into motor racing around this time, and made itself known through succeeding in the first city-to-city races in Switzerland. Louis never raced again, but the company remained involved in racing.
By , Louis was the only remaining brother after Fernand died from ill health. Renault was soon re-named Renault Automobile Company. During the First World War, Renault branched out to produce ammunition and military aircraft engines.
Interestingly, the first Rolls-Royce aircraft engines were V8 units produced by Renault. The military designs were so popular that Louis was awarded the Legion of Honour for his contributions. After the war, Renault expanded and started producing agricultural and industrial machinery. However, Renault were struggling to compete with the smaller, more affordable vehicles, the stock market was slowing and the workforce was slowing the company growth.
So, in , Louis signed one of the first distribution contacts with Gustave Gueudet. Until , all Renault models had a distinctive front shape. This changed in when the models placed the radiator at the front. It was also around this time that Renault changed their badge to the diamond shape we know it as today. There were a range of Renault released during the late s and throughout the s.
These included the 6cv, the 10cv, the Monasix and the Vivasix. During , Renault produced 45, cars. The UK market was important to Renault as it was fairly large. Modified vehicles were dispatched from the UK to North America.
However, by , sales to the US were nearly at zero, this was due to the affordability of their competitors such as Cadillac. Renault also continued to produce aircraft engines after the First World War. In the s, the company took over Caudron, the aircraft manufacture. It also acquired a stake in Air France. Renault Cauldron aeroplanes set several speed world records during the s.
Around this time, Citroen surpassed Renault as the largest car manufacturer in France. This was down to the fact that Citroen models were more innovative and more popular than Renaults. However, the great depression hit in the mids. While Renault fell back on their tractor and weaponry production, Citroen had to file for bankruptcy and was later acquired by Michelin.
Renault then reclaimed their trophy as the biggest French car manufacturer. They would keep this position until the s. However, Renault were not immune to the economic crisis and in they sold Coudron. Following this, Renault had a series of labour disputes and strikes, of which spread through the automotive industry. These disputes were ended, resulting in over 2, people losing their jobs.
Instead, he produced trucks. In March , the RAF launched low-level bombers at the Billancourt plant, the largest number at a single target during the war. This caused extensive damage and heavy civilian casualties. While they tried to rebuild the factory as quickly as possible, it was again bombed several more times by the Americans. Renault factories adopt mass production in , and Taylorism in During the First World War, the company manufactures trucks, stretchers, ambulances, shells, and even the famous FT17 tanks make a decisive contribution to the final victory.
The company squeezes costs to withstand the economic crisis. But the social climate deteriorates. She tries to conquer the U.
Internationalization nevertheless continues. The Board extends its range with a high-end model, the Renault 16, which announces cars to live. Renault continues parallel to a dramatic increase in the rally. In fact, it went right ahead and gave the Indian car-industry what will always be remembered as one of the most terrific success stories of all time - the sensational Renault Duster, in July The fate of every passenger car in India, except for the luxury segment, depends greatly on the price tag that comes attached to it.
And the decision-makers at Renault are well aware of that. That's the reason why every car that walks out of its stables is able to give such a tough fight to its competitors on the price scale.
Be it hatchbacks, sedans or sports utilities, Renault cars in India are known for their aggressive pricing and are widely appreciated for it. At present, the one member of this Franco-Indian clan that gets tagged with the smallest price tag amongst all its siblings is Renault KWID which comes priced at a sum of Rs 4,11, Right from its very early days, Renault has been famous for its world-class innovations and the superb technological tools that it incorporated in its offerings.
Right from the very first automobile engines that it began to manufacture in , to the next-generation X-Tronic Continuously Variable Transmission system that it has been the first automaker to introduce in its cars in India, Renault has never ceased to innovate and incorporate better and smarter tools and technologies.
Nor has it ever failed in pricing its brilliant creations aggressively. At present, the most highly priced car model that features on its fleet in India is Renault Duster with a price rating of Rs 9,86, If there is one thing other than price that holds the power to change the fate of a car in the Indian automobile market, it is the fuel-economy that the car promises to deliver.
In a country like India, where fuel prices and their unpredictable jumps are one of the worst worries of the common man, fuel-economy is bound to have a major control over the sales records of automobiles.
Thankfully, Renault cars in India have been able to put up a pretty good front on this field, mostly standing neck to neck with, if not a step ahead of, their competitors. Ever since it first set foot on the Indian soil in the year , Renault has been busy bringing forward something new and exciting or the other for its admirers.
Be it the exotic sedan Fluence, the small yet stylish hatchback Pulse, the modern-age SUV Koleos or the simply stunning compact sports utility Duster, the company has always had something to surprise its buyers with. Presently comprising of a total of 4 models, the Renault fleet of cars is soon going to be joined by some new members, including the likes of Renault Arkana, Renault K-ZE and Renault Zoe.
Renault began its operations in the Indian market in
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